Marketing tutors

Understand your customer, say one clear thing, and measure what happens.

Marketing is understanding a customer, saying one clear thing to them, and measuring what happens; everything else is detail. Our marketing tutors keep that in view whether you are revising for a course or building a plan for your own business. Chloe has fifteen years in marketing in Sydney, from big retail to a start-up where she was the whole department; she explains positioning, segmentation, and the marketing mix with a real example for each, and builds plans with founders. Ryan has run search, email, and content for outdoor brands and software companies in Denver for sixteen years; he is energetic, fond of numbers, and focused on the channels that fit your customers, and he will happily look at your own campaign. Both use the whiteboard for customer profiles, journeys, and simple plans. Bring your product, your course notes, or your confusion.